In Mexico, smoking is estimated to cause around 117 deaths a day. Despite this, the number of smokers has increased in recent years, particularly among adolescents and women. Tobacco use remains a major public health problem as the cause of various diseases that incur high healthcare costs for the Government. Revenue from tobacco taxes has never been sufficient to cover this financial burden. An increase in tobacco taxes is the best way to ensure that smokers reduce their consumption, while providing the Government with the necessary resources to offset a greater share of total healthcare expenditure.