B Sáenz de Miera Juárez
JF Thrasher
LM Reynales Shigematsu
M Hernández Ávila
FJ Chaloupka

Fecha de publicación



Tax, price and cigarette brand preferences: a longitudinal study of adult smokers from the ITC Mexico Survey

Recent tax increases in Mexico differed in structure and provided an opportunity to better understand tobacco industry pricing strategies, as well as smokers’ responses to any resulting price changes. To assess if taxes were passed onto consumers of different cigarette brands, the extent of brand switching and predictors of preference for cheaper national brands.